---

name: fs-emerald-editorial en_name: "Write a Brand-Launch Narrative like a Growth Strategy Lead" zh_name: "像增长策略负责人一样写品牌发布叙事" description: | OpenDesign's 'design on your desk' brand-launch narrative: the market moment, the story, and the proof that converts. Built as a decision-grade marketing & GTM deck for marketing team, press. en_description: | OpenDesign's 'design on your desk' brand-launch narrative: the market moment, the story, and the proof that converts. Built as a decision-grade marketing & GTM deck for marketing team, press. zh_description: | 像增长策略负责人一样写品牌发布叙事——一份可商业交付的市场增长 Deck，围绕真实主题、证据链与决策目标组织。 tags:

• "marketing-gtm"
• "annual-marketing-plan"
• "marketing"
• "launch"
• "campaign"
• "pipeline"
• "decision-deck"
• "commercial-slide-agent"
• "fs-emerald-editorial" triggers:
• "annual-marketing-plan"
• "marketing-gtm"
• "Write a Brand-Launch Narrative like a Growth Strategy Lead"
• "像增长策略负责人一样写品牌发布叙事"
• "launch"
• "campaign"
• "pipeline"
• "html deck"
• "html slides" od: mode: deck surface: web upstream: "https://github.com/zarazhangrui/beautiful-html-templates" preview: type: html entry: example.html example_prompt_i18n: zh-CN: "用祖母绿封面故事（Emerald Editorial）把我的季度回顾做成杂志封面级商务刊幻灯片：祖母绿画布、海军蓝油墨、Bodoni Moda 900 大标题、双线刊头装饰，固定 1920x1080 舞台。从 example.html 出发只替换内容，保留设计系统。" category: "marketing-gtm" scenario: "marketing" example_prompt: "Create "Write a Brand-Launch Narrative like a Growth Strategy Lead" as a decision-grade Marketing & GTM deck in this template's own visual system. Subject: OpenDesign's 'design on your desk' brand-launch narrative: the market moment, the story, and the proof that converts. Audience: marketing team, press. First ask only for missing essentials: audience, decision target, source-of-truth materials, deadline, and must-keep numbers. Then produce the slide plan, written slides, visual direction, speaker-ready structure, and a critic pass against this rubric: can the plan connect creative choices to measurable growth."

---

Emerald Editorial（祖母绿封面故事）

A magazine-cover business deck system rooted in fashion-magazine mastheads and 19th-century theatrical playbills: a saturated emerald field, deep navy ink, warm paper tiles, bilateral double-rule ornaments, and Bodoni Moda at weight 900. Curated from the MIT-licensed zarazhangrui/beautiful-html-templates emerald-editorial template.

Start from example.html in this plugin folder. It is the locked seed: keep its :root tokens, all eight slide-master CSS blocks, the <deck-stage> element, and the entire inlined deck-stage runtime script verbatim. Replace only the text content, numbers, and labels. Do not rewrite the design, and do not introduce any color or font outside this spec.

Design tokens (locked — list verbatim in :root)

Token	Value	Role
--bg	#3CD896	Emerald — the dominant slide canvas
--bg-2	#2DC684	Darker emerald, reserved tonal variant (rarely used)
--bg-3	#25B377	Darkest emerald, reserved
--ink	#0F1A5C	Navy — text, rules, borders, inverse-panel fill
--ink-2	#1B2774	Lighter navy, reserved
--ink-3	#3A4593	Lightest navy, reserved
--paper	#F1E9D6	Oat paper — alternate tile fill, alt chart series
--rule	rgba(15, 26, 92, 0.22)	Chart grid lines only (2px, on navy ground use rgba(60,216,150,0.22))
--rule-strong	rgba(15, 26, 92, 0.85)	Near-solid rule alternative
--display-font	'Bodoni Moda', serif	The single display face

Page background outside the stage is #0a0a0a (the runtime letterbox). The emerald / navy / paper triad is the entire palette — never introduce a fourth color family. Color pairings are fixed: ink-on-emerald, emerald-on-navy (the only display color flip), ink-on-paper. Delta/tag pills invert: emerald pill on a navy tile, navy pill on a paper tile.

Typography (locked — exactly two faces)

Google Fonts: Bodoni Moda (700/800/900) + Manrope (400–800). No third typeface, ever — not Playfair, not Inter, not system fonts.

• Bodoni Moda 900 — every primary display moment, with negative tracking (−0.01em to −0.03em) and tight leading (0.9–0.95). Scale tiers: 460px jumbo numeral (navy panels only) · 200px agenda title · 184px cover lines · 180px closing lines · 128–130px statements/section headlines · 104–120px chart/process headlines · 144px KPI figures (60px unit suffix) · 92px side-panel stats.
• Bodoni Moda 800 — ornament words (68–84px), tile/card titles (40–64px). Bodoni Moda 700 — small prepositions only.
• Manrope 500 — body paragraphs, 24–28px, line-height 1.4–1.5. Never larger than 28px.
• Manrope 700–800, ALWAYS UPPERCASE with 0.05–0.18em letter-spacing — every masthead, footline, eyebrow, label, tag, caption, delta, credit (24–30px). Manrope in sentence case is forbidden chrome.

Bodoni never appears at body/label scale; Manrope never appears at display scale. No italics, no underline — emphasis is size, inversion, and ornament.

Signature devices (non-optional when the element type appears)

• Double-rule ornament — the system's identity: a centered Bodoni 800 word bracketed on both sides by two stacked 4px ink rules (3px gap; 5px rules on the cover). The "The X of Y" playbill framing on cover, statement, and closing slides. Always bilateral. Variants via :root[data-ornament="single"|"none"] exist but the double form is the default.
• Masthead / footline — absolutely positioned Manrope-uppercase flex rows (two strings on opposite sides) at top: 56px / bottom: 56px, inset 80px. Mandatory on cover and closing; content slides carry a masthead with section + count strings.
• 4px solid --ink rules — every section separator, agenda-row border, tile top rule, grid divider. 5px only for cover/closing ornaments; 2px only for chart grid lines. Never 1px, never dashed, never any other color.
• Inverse tile — solid navy with emerald text: chart cards, KPI tiles, process steps, the section-opener panel. Rotate in paper tiles (paper fill, ink text) to break rows: process flow alternates ink → paper → ink → paper.
• Mark / tag / delta pills — strict-rectangle uppercase Manrope chips (24px, 0.08–0.12em).
• Flat printed ink only — zero border-radius, zero box-shadow, zero gradients, zero blur, zero glow. Depth = color-block inversion + 4px rules. Nothing else.

The eight slide masters (mixed scheme — keep this rhythm)

1. Cover (.s1) — centered emerald page: "The" (76px) → giant title line (184px) → double-rule ornament with preposition → second title line → letter-spaced credit; top row + masthead strings.
2. Agenda (.s2) — eyebrow + 200px "The Programme" title + ruled list rows (130px | 1fr | 320px grid: Bodoni ordinal · Bodoni name · uppercase kind/duration), 4px rules above each row and below the last.
3. Section opener (.s3) — full-bleed 50/50 split: left navy panel with a 460px Bodoni numeral and corner label pairs; right emerald column with kicker, 128px headline, 28px lede, and mark pills above a 4px top rule.
4. Statement + three (.s4) — centered 130px statement broken by an ornament row, over a 3-column grid of supporting cells (Bodoni ordinal + 44px title + 26px body) under a 4px rule.
5. Data study (.s5) — headline + sub over a 1.4fr | 1fr body: navy chart card with a pure-CSS grouped bar chart (emerald + paper bars, height percentages, Bodoni y-axis, Manrope x-axis, 2px grid lines at 22% opacity) and legend; takeaway side panel with tag pill, 48px Bodoni takeaway, note, and two 92px stats.
6. Process flow (.s6) — headline pair over four alternating navy/paper step tiles: 80px ordinal, 40px title above a 4px currentColor rule, 24px body, owner/duration meta row.
7. KPI grid (.s7) — headline pair over four alternating tiles: uppercase label, 144px Bodoni figure (+60px unit), delta pill, 24px description.
8. Closing (.s8) — cover echo: kicker, 180px line + ornament + 180px line, then a ruled 3-column footer (next review / owner / distribution) and footline strings.

Longer decks repeat masters 03–07 per section; never invent a new layout master. Padding scale: content slides 110px 110px 70px; cover 56px 110px; closing 80px 110px. Density: one display headline + 3–4 supporting elements per slide; split into more slides rather than shrinking type or cramming six small elements.

Stage & runtime (locked — the deck-stage scaling system)

• Every slide is one <section class="slide"> authored at exactly 1920×1080px, a direct child of <deck-stage width="1920" height="1080" no-rail>.
• The inlined deck-stage web component (MIT, © 2026 Zara Zhang) scales the fixed canvas uniformly to the viewport: factor = min(innerWidth/1920, innerHeight/1080), applied as a single transform: scale() centered with letterbox/pillarbox on the #0a0a0a ground, re-computed on resize. Never reflow content per device; no responsive breakpoints inside slides; all measurements are fixed px at the 1920×1080 design size.
• The runtime also provides: keyboard navigation (←/→, PgUp/PgDn, Space, Home/End, number keys, R to reset), click/tap zones, a fading slide-count overlay, #<n> hash deep-linking with the hash kept in sync on navigation, slides hidden via visibility/opacity (never unmounted), per-slide data-screen-label, a slidechange event, and @media print one-page-per-slide PDF export. Keep the entire script verbatim; keep <style>deck-stage:not(:defined){visibility:hidden}</style>.

Output contract

• Single self-contained .html: all CSS and the full runtime JS inline; zero build step, zero external JS, no CDN scripts, no remote images. The Google Fonts <link> for Bodoni Moda + Manrope is the only allowed external reference.
• Charts are pure CSS/HTML (the .s5 bar-chart pattern); diagrams use the tile/rule vocabulary; icons, if needed, are inline SVG in ink/emerald.
• No scrolling, no overflow, no overlapping text at 1920×1080.
• CJK: pair Bodoni Moda with Noto Serif SC 900 for display and Manrope with Noto Sans SC for chrome (append to the same Google Fonts request); relax display tracking to 0 and leading to ~1.05 for Chinese headlines; keep the palette and rules identical.

Attribution

Design system, tokens, slide masters, and the deck-stage runtime come from the upstream MIT-licensed zarazhangrui/beautiful-html-templates emerald-editorial template (© 2026 Zara Zhang). The LICENSE file ships in this plugin folder; keep it in place when redistributing.