brainstorming
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, modifying behavior, or planning anything new, in software or out of it (a talk, a business, a renovation).
startup-idea-validatorPressure-test a startup idea the way a sharp investor or co-founder would — problem, market, wedge, moat, why-now, and the fastest cheap way to test it. Use when asked to validate a startup idea, evaluate a business idea, stress-test a concept, or decide whether something is worth building. Produces an honest assessment with the strongest case, the killer r…
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Most ideas die from one fatal flaw the founder won't see. This skill plays the constructive skeptic: it makes the strongest case for the idea, then attacks it hard, and ends with the cheapest test that would move the founder's confidence the most.
Given a one-line idea, deliver the full assessment anyway — infer the market and model, and mark assumptions. Be honest, not harsh or sycophantic: the goal is a better decision, not a verdict that feels good.
Ask for (if not already provided):
The most compelling version of why this could be big. Take it seriously.
| Dimension | Read | Notes |
|---|---|---|
| Problem (real & painful?) | 🟢/🟡/🔴 | |
| Market (big & reachable?) | 🟢/🟡/🔴 | |
| Wedge (sharp entry point?) | 🟢/🟡/🔴 | |
| Why-now (what changed?) | 🟢/🟡/🔴 | |
| Moat (defensible over time?) | 🟢/🟡/🔴 | |
| Distribution (can you reach buyers cheaply?) | 🟢/🟡/🔴 |
The 2–3 things most likely to kill this. Be specific — name the assumption that, if false, ends it.
Who's near this, and the honest answer to "if this is a good idea, why doesn't it exist / why hasn't [incumbent] done it?"
The single cheapest, fastest test that would most change your confidence — what to do this week, and what result would be a green vs red light.
Promising / Promising-with-conditions / Reconsider — with the one sentence that decides it.