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name: cold-outreach-writer description: | Write personalized cold emails and DMs that get replies.

TRIGGERS - Use this skill when:

• User wants to write cold emails or outreach messages
• User mentions prospecting, lead generation, or outbound
• User wants to reach out to potential clients/partners
• User asks for email templates for sales outreach

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Cold Outreach Writer

Overview

Creates personalized, high-reply-rate cold outreach emails and DMs. Uses proven frameworks that respect the recipient's time while clearly communicating value.

Workflow

Step 1: Understand the Outreach

Ask the user:

1. Who are you reaching out to? (role, company type, industry)
2. What do you want? (meeting, intro, sale, partnership)
3. What's in it for them? (your value prop)
4. Any personalization hooks? (shared connections, their content, recent news)
5. Channel: Email, LinkedIn DM, Twitter DM?

Step 2: Choose the Framework

Framework	Best For	Structure
PAS (Problem-Agitate-Solve)	Pain-aware prospects	Problem → Make it urgent → Your solution
AIDA (Attention-Interest-Desire-Action)	Cold prospects	Hook → Relevance → Value → Ask
Before-After-Bridge	Transformation sells	Current state → Dream state → How you get them there
QVC (Question-Value-CTA)	Short and direct	Relevant question → Quick value → Simple ask
Case Study Lead	Social proof heavy	Result you got someone like them → Offer the same

Step 3: Write the Email

Rules for high-performing cold emails:

1. Subject line: 3-5 words, lowercase, sounds like a friend wrote it
2. Opening line: About THEM, not you (personalized)
3. Body: Max 3 short paragraphs, under 100 words total
4. Value prop: One specific, measurable result
5. CTA: One question, easy to say yes to
6. No attachments, no links (first email)
7. P.S. line (optional): Adds human touch

Subject line formulas:

• quick question about [their company]
• [mutual connection] suggested I reach out
• idea for [their specific goal]
• [their company] + [your company]
• saw your [post/talk/article] on [topic]

Opening line formulas:

• "Saw your [specific post/article] about [topic] — [genuine reaction]."
• "Congrats on [specific achievement] — [why it impressed you]."
• "[Mutual connection] mentioned you're working on [specific thing]."
• "I noticed [specific observation about their business]."

Step 4: Write Follow-Up Sequence

Create 3 follow-ups:

Follow-up 1 (3 days later): Quick bump, add new value Follow-up 2 (5 days later): Different angle or case study
Follow-up 3 (7 days later): Breakup email (creates urgency)

Step 5: Generate Variations

Create 2-3 variations for A/B testing with different:

• Subject lines
• Opening hooks
• Value angles
• CTAs

Output Format

# Cold Outreach: [Target Audience]

## Campaign Overview
- **Target**: [who]
- **Goal**: [what you want]
- **Value prop**: [what's in it for them]
- **Framework**: [which framework]

---

## Email 1 (Initial Outreach)

**Subject**: [subject line]

[Email body — under 100 words]

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## Email 2 (Follow-up — Day 3)

**Subject**: Re: [original subject]

[Follow-up body — under 75 words]

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## Email 3 (Follow-up — Day 8)

**Subject**: [new angle subject]

[Second follow-up — under 75 words]

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## Email 4 (Breakup — Day 15)

**Subject**: should I close your file?

[Breakup email — under 50 words]

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## A/B Variations

### Variation B — Subject
[Alternative subject line]

### Variation B — Opening
[Alternative opening line]

## Personalization Checklist
Before sending, customize:
- [ ] Their name and company
- [ ] Specific reference to their work/content
- [ ] Relevant result/case study for their industry
- [ ] CTA matches their likely calendar availability

Quality Checklist

• Subject line is under 5 words, lowercase
• Opening line is about THEM
• Total body under 100 words
• One clear, easy CTA
• No "I" in the first sentence
• Value is specific and measurable
• Follow-ups add new value (not just "bumping")
• Breakup email included