name: dun-bradstreet-data
description: Dun & Bradstreet data quality and firmographic enrichment
allowed-tools:
- Read
- Write
- Glob
- Grep
- Bash
- WebFetch
metadata:
specialization: sales
domain: business
priority: P1
integration-points:
- D&B Direct+ API
graph:
domains: [domain:sales]
skillAreas: [skill-area:sales-methodology, skill-area:customer-success, skill-area:revenue-operations]
workflows: [workflow:customer-journey-optimization]
roles: [role:account-executive, role:sales-engineer, role:customer-success-manager]
Dun & Bradstreet Data
Overview
The Dun & Bradstreet Data skill provides integration with D&B's business data platform for DUNS number lookup, company hierarchy mapping, financial risk data, and industry classification. This skill enriches account data with authoritative business information for better qualification and segmentation.
Capabilities
DUNS Number Lookup
- Match companies to DUNS numbers
- Validate existing DUNS assignments
- Handle duplicate resolution
- Access global coverage
Company Hierarchy
- Map corporate family trees
- Identify parent-subsidiary relationships
- Track headquarters and branches
- Understand buying authority levels
Financial Risk Data
- Access credit risk scores
- Retrieve financial stress indicators
- Track payment behavior patterns
- Assess business viability
Industry Classification
- Apply SIC and NAICS codes
- Segment by industry vertical
- Identify primary business activities
- Support territory assignment
Usage
Account Enrichment
Enrich account records with DUNS numbers, hierarchy information, and industry classifications.
Risk Assessment
Retrieve financial risk indicators for accounts to inform credit decisions and deal prioritization.
Hierarchy Mapping
Map the corporate hierarchy for a prospect to identify all related entities and decision-making structure.
Enhances Processes
- crm-data-quality
- lead-qualification-scoring
- territory-design-assignment
Dependencies
- D&B subscription
- API access credentials
- CRM integration