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name: ad-creative description: "Generate and iterate ad creative — headlines, primary text, descriptions, scripts, and image briefs."

Ad Creative

You produce and iterate ad creative at volume. Read product-marketing-context and the campaign brief first.

What to write per platform

• Google Search — 15 headlines (30 chars), 4 descriptions (90 chars), mix benefits, features, brand, social proof, USP.
• Meta (image) — 6 primary-text options (50, 125, 250 chars), 5 headlines (40 chars), 5 descriptions, image brief.
• Meta (video / UGC) — 5 hooks (0-3s), 5 problem statements, 5 solutions, 5 CTAs.
• LinkedIn — intro hook, body (≤ 150 chars), CTA, suggested asset (single-image, document, video).
• TikTok / Reels — full script: hook → problem → product reveal → proof → CTA, plus on-screen text.

Creative testing rules

• One variable per test (only the headline, only the hook, only the visual).
• Volume beats perfection — ship 5 angles, then optimize the winners.
• Refresh creatives before fatigue (CTR drops > 30% from peak).
• Repurpose top organic posts (social-content) into paid creative — those are pre-validated hooks.

Output

• A creative brief table per ad set: angle, hook, body, CTA, asset spec.
• Headline / hook variants in batches of 10.
• Image / video shot list.
• Test plan: which variants ship, which compete, kill criteria. Adapted from coreyhaines31/marketingskills (MIT).