---

name: email-sequence-builder description: | Build automated email nurture sequences for sales, onboarding, or engagement.

TRIGGERS - Use this skill when:

• User wants to create email sequences or drip campaigns
• User mentions email automation, nurture sequences, or email funnels
• User wants welcome sequences, onboarding emails, or sales follow-ups

---

Email Sequence Builder

Overview

Creates complete email sequences for any purpose — welcome series, sales nurturing, onboarding, re-engagement, or launch sequences. Each email is strategically timed and builds on the previous one.

Workflow

Step 1: Define the Sequence

Ask the user:

1. Purpose: Welcome, nurture, sell, onboard, or re-engage?
2. Audience: Who receives this? Where are they in the journey?
3. Goal: What action should they take by the end?
4. Emails: How many? (default: 5-7)
5. Frequency: Daily, every 2 days, weekly?
6. Offer/Product: What are you ultimately selling or promoting?

Step 2: Choose the Sequence Type

Type	Emails	Timing	Goal
Welcome	5-7	Daily for 7 days	Build trust, set expectations
Nurture	7-10	Every 2-3 days	Educate, build desire
Sales	5-7	Daily during launch	Convert to purchase
Onboarding	5-7	Triggered by actions	Activate new users
Re-engagement	3-5	Every 3-5 days	Win back inactive users
Cart Abandonment	3	1hr, 24hr, 72hr	Recover lost sales

Step 3: Map the Emotional Journey

Each email should move them one step closer to the goal:

Email 1: WELCOME — "You're in the right place"
Email 2: VALUE — "Here's something useful right now"
Email 3: STORY — "Here's why I do this" (build connection)
Email 4: PROOF — "Here's what's possible" (case study/results)
Email 5: TEACH — "Here's how to get started"
Email 6: OFFER — "Here's how I can help you go further"
Email 7: URGENCY — "Last chance / final reminder"

Step 4: Write Each Email

For each email, include:

• Subject line (+ 1 A/B variation)
• Preview text (the snippet shown in inbox)
• Body (under 300 words)
• CTA (one clear action)
• Send timing (when relative to signup/trigger)
• Goal (what this email specifically achieves)

Email writing rules:

• Write like a human, not a brand
• One idea per email
• One CTA per email
• Short paragraphs (1-3 sentences)
• Use the reader's first name {{first_name}}
• Subject lines under 50 characters

Output Format

# Email Sequence: [Name]

## Sequence Overview
- **Type**: [welcome/nurture/sales/etc.]
- **Emails**: [count]
- **Duration**: [total days]
- **Goal**: [end action]
- **Trigger**: [what starts the sequence]

---

## Email 1 of [X]
**Send**: [timing — e.g., Immediately / Day 0]
**Goal**: [what this email achieves]

**Subject A**: [primary subject line]
**Subject B**: [A/B variation]
**Preview**: [preview text]

---

[Email body with {{first_name}} personalization]

[CTA button text or link text]

---

## Email 2 of [X]
[Continue same format...]

---

## Sequence Logic
- If opened Email 3 but didn't click → [action]
- If clicked CTA in Email 5 → [action]
- If no opens after Email 4 → [action]

## Tech Setup Notes
- Platform recommendations: [ConvertKit, Mailchimp, ActiveCampaign, etc.]
- Tags/segments to create
- Automation triggers to set up

Quality Checklist

• Each email has a single, clear purpose
• Subject lines are under 50 characters
• Preview text complements (not repeats) subject
• Emotional journey builds logically
• One CTA per email
• Personalization variables included
• A/B subject line variations provided
• Sequence logic handles engagement branches