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name: seo-opportunity-research description: Find product-led and blue-ocean SEO opportunities from customer demand, query behavior, competitive gaps, search result features, communities, and proprietary product strengths. Use when researching SEO opportunities, organic growth ideas, competitive SEO gaps, programmatic SEO concepts, or when keyword tools show little volume. license: MIT compatibility: Codex, Claude Code, and other Agent Skills-compatible clients. metadata: version: "0.1.0" displayName: SEO Opportunity Research category: Marketing tags: seo,research,organic-growth,competitive-research,blue-ocean

SEO Opportunity Research

Use this skill to find SEO opportunities that come from user needs and product advantages, not just keyword-tool exports. It is especially useful when the best opportunity is under-measured, emerging, long-tail, or hard for competitors to copy.

This skill is derived from Eli Schwartz's Product-Led SEO and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.

Quick Start

1. Load guidelines.md to choose the right reference.
2. Use workflows/find-seo-opportunities.md for a full research pass.
3. Start with customers, communities, product strengths, and search behavior.
4. Use competitors to learn intent and gaps, not to clone their roadmap.
5. Return prioritized opportunities with evidence, product surface, moat, and next validation step.

Default Output

When asked to research opportunities, return:

1. Opportunity themes - grouped by user need or product surface.
2. Evidence - customer, community, Search Console, SERP, competitor, or proxy evidence.
3. Product-led surface - what should be built.
4. Moat - why the opportunity is defensible.
5. Validation step - how to test demand or feasibility.
6. Priority - impact, confidence, effort, and time-to-signal.

Contents

Need	Start Here
Understand blue-ocean SEO	references/core/knowledge.md
Apply research rules	references/core/rules.md
See opportunity examples	references/core/examples.md
Run a research pass	workflows/find-seo-opportunities.md
Route by task	guidelines.md