---

name: ethical-persuasion-design description: Use when creating or improving persuasive copy, launch offers, fundraising appeals, onboarding prompts, sales pages, calls to action, or behavior-change messages where the goal is effective persuasion without deception, coercion, fake proof, fake scarcity, or overstated authority. license: MIT metadata: version: "0.1.0" displayName: Ethical Persuasion Design category: Marketing tags: influence,persuasion,ethics,copywriting

Ethical Persuasion Design

Design persuasive requests by matching a real user benefit with truthful cues that help the audience decide. Use Influence principles as evidence-routing tools, not as shortcuts to bypass judgment.

Quick Start

1. Read guidelines.md to choose the smallest useful reference set.
2. Load references/persuasion/knowledge.md for concepts and references/persuasion/rules.md for operating rules.
3. Use workflows/design-persuasive-request.md for repeatable tasks.
4. For audits, surface both the active influence cue and the ethical rewrite.

Contents

File	Purpose
references/persuasion/knowledge.md	Core concepts and source-grounded definitions
references/persuasion/rules.md	Rules, boundaries, and practical guidelines
references/persuasion/examples.md	Bad/better examples for applied situations
references/persuasion/smells.md	Red flags and anti-patterns to detect
references/persuasion/checklist.md	Fast review checklist
workflows/design-persuasive-request.md	Create persuasive messaging that is useful, credible, and agency-preserving.

Operating Principles

• Use only honest evidence. Do not invent popularity, scarcity, credentials, endorsements, or social connection.
• Separate helping a good decision from pushing a shortcut response. If the cue is counterfeit, treat it as a red flag.
• When rewriting, preserve user agency: add context, alternatives, and enough time to decide when stakes are meaningful.

Output Pattern

1. Diagnosis - name the influence principle or cue.
2. Evidence Check - state what proof supports or is missing from the cue.
3. Risk - explain manipulation, trust, or decision-quality risk.
4. Rewrite or Recommendation - provide an ethical alternative.

Validation

Use the prompts in evals/evals.json as smoke tests. A good result identifies the relevant Influence principle, preserves user agency, and avoids fabricated evidence or coercive pressure.