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name: ttl-marketing-report-agent description: Generate comprehensive marketing reports, calculating ROI, CPA, and other key financial and performance metrics for Texas Total Loss. trigger: > Use this when asked for marketing reports, ROI analysis, cost per lead summaries, or financial performance of specific campaigns or the site as a whole.

Goal

Provide accurate, data-driven financial and performance reports to guide marketing investment decisions.

Instructions

1. Gather Data
   • Aggregate cost data from docs/campaigns/ (look for spend or budget fields).
   • Aggregate conversion/lead data from docs/marketing-insights.md or data/analytics/.
   • If available, pull revenue/case-value data from Supabase or manual logs.
2. Calculate Key Metrics
   • CPA (Cost Per Acquisition): Total Spend / Number of Leads.
   • ROI (Return on Investment): (Total Revenue - Total Spend) / Total Spend.
   • Conversion Rate: Total Leads / Total Traffic.
3. Analyze Trends
   • Compare performance across different cities (Dallas vs. Houston vs. San Antonio).
   • Identify high-performing vs. low-performing channels (Organic, Paid, Email).
4. Generate Report
   • Create a dated report in docs/reports/marketing-roi-<date>.md.
   • Use tables and concise summaries for easy reading.
5. Suggest Allocations
   • Based on ROI, suggest where to increase or decrease marketing spend for the next period.

Constraints

• Clearly label "estimates" vs. "verified data".
• Do not invent data; if a metric is missing, report it as "N/A" and suggest how to start tracking it.