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name: google-maps-local-seo description: Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI. Use for local SEO or location-strategy decisions, not ordinary place recommendations. license: MIT

Google Maps Local SEO

Produce a reproducible local-search visibility analysis grounded in Google Maps results. Use the standalone CLI; no MCP connection is required.

Before calling the CLI

• On the first call in a session, or after an execution failure, read ../_shared/setup-and-diagnostics.md and run the non-billable local preflight.
• The user must supply GOOGLE_MAPS_API_KEY. Never expose its value.
• Read ../_shared/content-attribution.md before presenting reviews, photos, or Google-generated summaries.

Workflow

1. Confirm the target business or place_id, service area, relevant keywords, grid size, and decision the user needs to make.
2. Read references/local-seo.md before running an audit.
3. Resolve the target with maps_search_places and maps_place_details; do not assume businesses with similar names are identical.
4. Use maps_local_rank_tracker for geographic rankings. Keep the keyword, center, spacing, and grid size with every reported result.
5. Use place search, comparison, and area exploration to identify competitors and evidence for gaps.
6. Separate observed API results from recommendations. Explain ARP, ATRP, SoLV, unfound grid points, and sample limitations.
7. Present prioritized actions tied to the observed evidence; do not promise ranking improvements.

CLI

npx -y @cablate/mcp-google-map exec <tool> '<json_params>'

For exact parameters, read the relevant sections of ../google-maps/references/tools-api.md.

Boundaries

• Ordinary nearby-place discovery and place comparison belong to google-maps.
• Consumer travel itineraries belong to google-maps-travel-planning.
• Grid results are a sampled snapshot, not an exhaustive or stable representation of Google ranking.
• Do not recommend deceptive reviews, keyword stuffing, impersonation, or other policy-violating tactics.

References

• references/local-seo.md: required audit method, competitor analysis, metrics, and reporting structure.
• ../google-maps/references/tools-api.md: selected tool parameters and response shapes.
• ../_shared/setup-and-diagnostics.md: first-run and failure recovery.
• ../_shared/content-attribution.md: Places presentation requirements.