brainstorming
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, modifying behavior, or planning anything new, in software or out of it (a talk, a business, a renovation).
advmat-referee-strategyUse when choosing suggested and opposed referees for an Advanced Materials submission and pre-empting the objections materials reviewers most often raise. Plans referee selection and objection defense; does not write the manuscript or the rebuttal.
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Adv. Mater. work sits at the intersection of synthesis/characterization and function/device. A good referee set covers both competences, plus the breadth the gate demands:
Aim for referees who are current in the field, not conflicted, and not exclusively from your own collaboration network. Follow the journal's rules on number and eligibility.
Address these in the manuscript before submitting; each is a common Adv. Mater. rejection lever:
| Likely objection | Pre-empt by |
|---|---|
| "The advance is incremental / optimization only" | Frame the design rule / trade-off broken; contrast with SOTA |
| "The structure/phase is not proven" | Triangulate with complementary techniques (see advmat-methods) |
| "The hero image is not representative" | Give distributions and statistics, not one micrograph |
| "The benchmarking is unfair / cherry-picked" | Compare under matched conditions; cite the best reported systems |
| "It won't reproduce / batch variation hidden" | Report n, mean ± s.d., and batch-to-batch data in the SI |
| "Stability/durability not shown" | Include cycling/aging/operational-stability data |
| "Not broad enough for Adv. Mater." | Name the out-of-subfield beneficiary; make the impact case (cover letter) |
【Suggested referees】synth/char: ... | property/device: ... | neighbor/impact: ...
【Conflicts screened】yes / fix
【Opposed referees】name — factual rationale (short)
【Objections pre-empted】incremental / structure / hero-image / benchmarking / stability — covered?
【Consistent with cover letter】yes / fix
【Next】advmat-submission (enter referees) or advmat-revision (after reports)
Rules on referee numbers, eligibility, and conflicts are set by Wiley and evolve — verify on the official Advanced Materials author page.