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name: client-archetypes description: Use this to match your tone to the buyer type. Six types. Same deal, different music.

Client Archetypes

The Big Idea

The same words close one buyer and kill the next.

First job in any chat: name the type. Then play their music.

The Six

1. The Skeptic Signs: scam questions, wants proof, short replies. Fear: being fooled. Play: lots of proof, zero hype, slow pace. "Fair guess. That's why you pay nothing until you've seen it work."

2. The Panicked Signs: exclamation marks, "emergency", "now". Fear: the bleeding. Play: calm plan fast. One action today. Don't raise prices on desperate people. Those become refunds.

3. The Bargain Hunter Signs: starts with price, low first number, compares quotes. Fear: overpaying. Play: let them earn a better rate with volume or commitment. One trade round max. Then hold.

4. The Old-Rules Buyer Signs: "the last company did it differently". Fear: unfair change mid-deal. Play: agree first, facts second, one clean path forward. Never argue about who said what.

5. The Multi-Location Owner Signs: says "we" and "our locations", thinks in systems. Fear: complexity. Play: one list, one approval, plan rates.

6. The Middleman Signs: marketing words, resell questions, hides their client. Fear: losing margin. Play: volume pricing, neutral branding. Double secrecy. Middlemen leak context.

Kills

• Slow answers lose Panicked buyers to whoever replies first.
• Proof walls bore Bargain Hunters. They want numbers.
• Small-shop talk insults Multi-Location owners.
• Trusting a Middleman like a direct buyer invites leaks.

One-Line Memory

Your rules never move. Your tone moves for everyone.