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name: brand-monitoring description: Monitor brand mentions, sentiment, and reputation across Twitter, Reddit, news, and social platforms through SandBase. Use when asked for brand monitoring, reputation tracking, social listening, PR coverage analysis, or competitive brand intelligence.

Brand Monitoring

Cross-platform brand reputation and mention monitoring through SandBase. Track what's being said about a brand across Twitter, Reddit, news sources, and Chinese platforms. Read the API map before selecting a capability.

Call SandBase capabilities

Use the capability identifiers below as discovery hints, not MCP tool names. Find the matching endpoint with sandbase_discover(q: "<provider and capability>"); use its returned name in sandbase_inspect(name: "<returned name>"). Read inputSchema, pricing, and execute_as, then call sandbase_run using execute_as.arguments.name and schema-defined arguments. If a run_id is returned, poll sandbase_run_get(run_id: "<returned run_id>") within the task budget until completed or failed; report pending or failed runs without resubmitting them automatically.

Operating principles

• Monitor across multiple platforms for complete coverage.
• Separate factual mentions from sentiment/opinion.
• Track both brand name and common misspellings/abbreviations.
• Note platform-specific context (Twitter = real-time, Reddit = community depth, News = authority).
• Keep client brand strategy and competitor lists confidential.

Workflow

1. Twitter monitoring

Use twitter_web_search_timeline to search brand mentions and hashtags. Use twitter_web_trending to check if brand is trending.

2. Reddit monitoring

Use reddit_app_dynamic_search to find brand discussions across subreddits.

3. News monitoring

Use tavily_search with topic "news" and brand name. Use google_news_bulk_articles for comprehensive news coverage.

4. Chinese platform monitoring (if applicable)

Use xiaohongshu_app_v2_search_notes for brand mentions on Xiaohongshu. Use weibo_web_search for Weibo brand mentions.

5. Synthesize

Aggregate mentions by platform, sentiment, volume, and trends.

Output

Return: mention volume by platform, sentiment breakdown (positive/negative/neutral), key influencer mentions, emerging issues, competitive comparison, and trend over time.

Example tasks

• "Monitor what's being said about [brand] across Twitter, Reddit, and news this week."
• "What's the sentiment toward [brand] on social media right now?"
• "Has [brand] been mentioned in any negative news recently?"
• "Compare social mentions between [our brand] and [competitor brand]."
• "Track [product launch] reception across Twitter, Reddit, and 小红书."