---

name: product-management-monetization description: | Guides product management for monetization—pricing and packaging, plan tiers, usage meters, paywalls and upgrade paths, free-to-paid conversion, expansion revenue features, monetization experiments, and PRDs for billing-adjacent product surfaces. Covers success metrics (conversion, ARPU, NRR drivers) and finance alignment on recognition implications—not GAAP revenue accounting (senior-revenue-accountant), billing ops and dunning (customer-ops-specialist), market sizing and canvas research (business-model-researcher), deal desk order forms (deal-operations-administrator), or payment integration code (fullstack-software-engineer). Paywall UX: product-designer.

Product Management — Monetization

When to Use

• Define pricing strategy, packaging, and plan differentiation
• Write PRDs for checkout, upgrades, usage limits, entitlements, or billing settings
• Design paywall and upgrade journeys (what to gate, when, and why)
• Plan monetization experiments (price tests, packaging, trial length)
• Specify usage meters and fair-use policies for usage-based models
• Improve expansion paths (seats, add-ons, consumption tiers)
• Set monetization metrics and dashboards for product decisions
• Align with finance/legal on list price, discounts, and recognition flags

When NOT to Use

• ASC 606, deferred revenue schedules, audit → senior-revenue-accountant
• Support refunds, dunning, subscription ops → customer-ops-specialist
• TAM/SAM, competitor monetization research only → business-model-researcher
• CPQ, order forms, signature routing → deal-operations-administrator
• Stripe/webhook implementation → fullstack-software-engineer
• Visual-only paywall mockups → product-designer

Related skills

Need	Skill
Business model and unit economics research	business-model-researcher
Requirements docs without monetization lens	business-analyst
Checkout and settings UX	product-designer
Post-sale billing operations	customer-ops-specialist
Enterprise order execution	deal-operations-administrator
Human-data usage pricing	product-management-human-data-platform

Core Workflows

1. Pricing and packaging

Value metrics, tiers, fences.

See references/pricing_packaging.md.

2. Monetization model selection

Subscription, usage, hybrid, marketplace.

See references/monetization_models.md.

3. Metrics and experiments

North star, test design, guardrails.

See references/metrics_experiments.md.

4. Paywalls and conversion

Gating, trials, upgrade triggers.

See references/paywall_conversion.md.

5. Billing platform requirements

Entitlements, meters, proration rules.

See references/billing_platform_requirements.md.

6. Launch and governance

Rollout, comms, price change policy.

See references/launch_governance.md.

Output standards

• Every monetization change states target segment and metric
• Experiments have hypothesis, guardrails, and stop rules
• Packaging maps features → plans with clear upgrade path
• Flag recognition/billing dependencies for finance before GA
• No list price commitments in PRD without deal desk/finance sign-off

When to load references

• Pricing → references/pricing_packaging.md
• Models → references/monetization_models.md
• Experiments → references/metrics_experiments.md
• Paywall → references/paywall_conversion.md
• Billing → references/billing_platform_requirements.md
• Launch → references/launch_governance.md