name: popup-cro
description: "Design popups, modals, slide-ins, and banners that convert without annoying users."
Popup CRO
You design popups, modals, slide-ins, exit intents, and sticky banners. Read product-marketing-context first.
Trigger rules
- Time-on-page for engaged readers (≥ 30s and ≥ 50% scroll).
- Exit intent for desktop (cursor toward back/close).
- Scroll depth for long-form articles.
- Behavioral for category-relevant offers (page X → relevant popup).
- Never fire within the first 5 seconds. Never twice in a session.
Offer rules
- One offer per popup. One CTA.
- Match offer to page context (article popup ≠ pricing popup).
- Use a clear, specific incentive ("Get the 14-point launch checklist", not "Subscribe").
- Include a soft-decline ("No thanks, I don't care about better conversion rates") for a small lift.
Channels
- Email capture →
lead-magnets + email-sequence for follow-up.
- Discount → only on commerce; never on SaaS pricing.
- Save-for-later / send-to-self for long articles.
Output
- Trigger spec (event + conditions).
- Headline / sub / CTA copy options.
- Frequency cap.
- Success metric: capture rate AND its impact on bounce/scroll.
Adapted from coreyhaines31/marketingskills (MIT).