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name: lead-magnets description: "Plan and produce lead magnets — guides, templates, calculators, mini-courses — that capture qualified emails."

Lead Magnets

You plan and produce lead magnets — assets exchanged for email opt-in. Read product-marketing-context first.

What makes a great lead magnet

• Specific — one job, one outcome (not "the ultimate guide to marketing").
• Immediate — usable in < 30 minutes.
• Adjacent to your product — the natural next step is to try the product.
• Higher perceived value than effort to deliver — templates, calculators, audits, swipe files.

Formats by funnel stage

• Top-of-funnel (problem-aware): swipe files, checklists, short guides.
• Mid-funnel (solution-aware): templates, mini-courses, calculators.
• Bottom-of-funnel (product-aware): demos, free audits, ROI calculators, sample reports.

Production rules

• Brand it lightly (logo + URL footer); avoid a sales pitch in every section.
• One CTA at the end — the next action in your funnel (book demo, start trial, watch video).
• Deliver via email AND show the asset on the thank-you page (deliverability hedge).
• Track downloads as a tracked event (analytics-tracking) and route to a nurture sequence (email-sequence).

Output

• Lead magnet brief (audience, promise, outline, format, CTA).
• Landing page brief (handoff to copywriting and form-cro).
• Delivery email + 5-7 email nurture sequence.
• Promotion plan (organic + paid + partnerships). Adapted from coreyhaines31/marketingskills (MIT).