---

name: review-web-design locale: caveman source_locale: en source_commit: 82c77053 fence_basis_commit: 82c77053 translator: "Julius Brussee homage — caveman" translation_date: "2026-05-03" description: > Review web design for layout quality, typography, colour usage, spacing, responsive behaviour, brand consistency, and visual hierarchy. Covers design principles evaluation and improvement recommendations. Use when reviewing a design mockup before development, assessing an implemented site for design quality, providing feedback during a design review session, evaluating brand consistency, or checking responsive behaviour across breakpoints. license: MIT allowed-tools: Read Grep Glob WebFetch metadata: author: Philipp Thoss version: "1.0" domain: review complexity: intermediate language: multi tags: web-design, layout, typography, colour, responsive, visual-hierarchy, branding

Review Web Design

Judge web design for visual quality, consistency, effectiveness across devices.

When Use

• Review mockup or prototype before dev
• Judge implemented site for design quality
• Give feedback in design review
• Check brand consistency across pages
• Test responsive behaviour at breakpoints

Inputs

• Required: Design (URL, mockup, screenshots, source)
• Optional: Brand guidelines or design system docs
• Optional: Target audience description
• Optional: Reference designs or competitors
• Optional: Areas of concern

Steps

Step 1: Assess Visual Hierarchy

Hierarchy guides eye through content by importance.

• Focal point: Obvious entry point per page?
• Heading hierarchy: H1 → H2 → H3 logical?
• Size contrast: Important elements bigger?
• Colour contrast: CTAs prominent?
• Whitespace: Spacing separates groups?
• Reading flow: F-pattern, Z-pattern?

## Visual Hierarchy Assessment
| Page/Section | Focal Point | Hierarchy Clear? | Issues |
|-------------|-------------|-----------------|--------|
| Homepage | Hero section CTA | Yes | Secondary CTA competes with primary |
| Product page | Product image | Mostly | Price not prominent enough |
| Contact form | Submit button | No | Form title same size as body text |

Got: Each page assessed for hierarchy.

If fail: No mockups? Assess from live code via dev tools.

Step 2: Evaluate Typography

• Font selection: Right for brand, content?
• Font pairing: Heading + body fit (max 2-3 families)?
• Type scale: Consistent (1.25 major second, 1.333 perfect fourth)?
• Line height: Body 1.4-1.6; headings 1.1-1.3
• Line length: Body 45-75 chars (~66 best)
• Font weight: Used consistent for hierarchy
• Font size: Base ≥ 16px for body

/* Example well-structured type scale (1.25 ratio) */
:root {
  --text-xs: 0.64rem;    /* 10.24px */
  --text-sm: 0.8rem;     /* 12.8px */
  --text-base: 1rem;     /* 16px */
  --text-lg: 1.25rem;    /* 20px */
  --text-xl: 1.563rem;   /* 25px */
  --text-2xl: 1.953rem;  /* 31.25px */
  --text-3xl: 2.441rem;  /* 39.06px */
}

Got: Typography assessed for consistency, readability, hierarchy.

If fail: More than 3 font families? Recommend consolidation.

Step 3: Review Colour Usage

• Palette coherence: Intentional, limited (3-5 + neutrals)?
• Brand alignment: Match guidelines?
• Contrast ratios: WCAG AA (4.5:1 normal, 3:1 large)
• Semantic colour: Consistent meaning (red=err, green=ok)?
• Colour blindness: Info conveyed by more than colour?
• Dark/light mode: Both modes readable, on-brand?

## Colour Assessment
| Usage | Colour | Contrast Ratio | WCAG AA | Notes |
|-------|--------|----------------|---------|-------|
| Body text on white | #333333 | 12.6:1 | Pass | Good |
| Link text on white | #2563eb | 5.2:1 | Pass | Good |
| Muted text on light gray | #9ca3af on #f3f4f6 | 2.1:1 | FAIL | Increase contrast |
| CTA button text | #ffffff on #22c55e | 3.1:1 | FAIL for small text | Use darker green or larger text |

Got: Palette reviewed for coherence, accessibility, semantic consistency.

If fail: Use contrast checker (WebAIM) for exact ratios.

Step 4: Assess Layout and Spacing

• Grid system: Consistent grid (12-col, auto, custom)?
• Spacing scale: Systematic (4px/8px base, Tailwind-like)?
• Alignment: Elements on grid (no "almost aligned")?
• Density: Right for content (data-heavy vs marketing)?
• Whitespace: Used to group, separate?
• Consistency: Similar sections spaced same?

Spacing audit.

## Spacing Consistency Check
| Element Pair | Expected Gap | Actual Gap | Consistent? |
|-------------|-------------|------------|-------------|
| Section title to content | 24px | 24px | Yes |
| Card to card | 16px | 16px/24px | No — inconsistent |
| Form label to input | 8px | 4px/8px/12px | No — varies |

Got: Layout uses systematic grid, spacing scale.

If fail: Spacing inconsistent? Recommend spacing scale (Tailwind space-*).

Step 5: Evaluate Responsive Design

Test at key breakpoints.

Breakpoint	Width	Represents
Mobile	375px	iPhone SE / small phones
Mobile L	428px	iPhone 14 / large phones
Tablet	768px	iPad portrait
Desktop	1280px	Standard laptop
Wide	1536px+	Desktop monitor

Per breakpoint check.

• Layout adaptation: Reflow right (stack mobile, side-by-side desktop)?
• Touch targets: ≥ 44x44px on mobile?
• Text readability: Font size right for viewport?
• Image scaling: Resize without distortion or overflow?
• Navigation: Mobile nav accessible (hamburger, bottom)?
• No horizontal scroll: Content does not overflow horizontal

## Responsive Review
| Breakpoint | Layout | Touch Targets | Text | Images | Navigation | Issues |
|-----------|--------|---------------|------|--------|------------|--------|
| 375px | OK | OK | OK | Overflow on hero | Hamburger | Hero image clips |
| 768px | OK | OK | OK | OK | Hamburger | None |
| 1280px | OK | N/A | OK | OK | Full nav | None |
| 1536px | OK | N/A | Line length too long | OK | Full nav | Add max-width to content |

Got: Design tested at all key breakpoints, issues documented.

If fail: No responsive tools? Review CSS media queries for coverage.

Step 6: Check Brand Consistency

• Logo usage: Right size, spacing, clear zone
• Colour accuracy: Brand colors match spec (hex values, not "close")
• Typography match: Fonts match brand
• Tone/voice: UI copy matches brand personality
• Iconography: Consistent set (style, weight, grid)
• Photography style: Match brand if applicable

Got: Brand elements verified vs guidelines, deviations noted.

If fail: No brand guidelines? Note as recommendation, assess internal consistency.

Step 7: Write Design Review

## Web Design Review

### Overall Impression
[2-3 sentences: overall quality, strongest and weakest aspects]

### Visual Hierarchy: [Score/5]
[Key findings with specific references]

### Typography: [Score/5]
[Key findings with specific references]

### Colour: [Score/5]
[Key findings with specific references]

### Layout & Spacing: [Score/5]
[Key findings with specific references]

### Responsive Design: [Score/5]
[Key findings with specific references]

### Brand Consistency: [Score/5]
[Key findings with specific references]

### Priority Improvements
1. [Most impactful change — specific and actionable]
2. [Second priority]
3. [Third priority]

### Positive Notes
1. [What works well and should be preserved]

Got: Review gives specific, visual-reference feedback with prioritized improvements.

If fail: Scoring feels arbitrary? Use simpler pass/concern/fail.

Checks

• Visual hierarchy assessed for all major pages
• Typography evaluated for readability, consistency, scale
• Colour contrast verified vs WCAG AA min
• Layout and spacing checked for grid consistency
• Responsive design tested at 3+ breakpoints
• Brand consistency verified vs guidelines (or internal consistency)
• Feedback specific with visual refs (page, section, element)

Pitfalls

• Subjective without reasoning: "I don't like the colour" not actionable. Explain why (contrast, brand mismatch, accessibility).
• Ignore accessibility: Visual review must include WCAG contrast. Beautiful designs that exclude users not good.
• Review mockups only: Test responsive, hover states, transitions — not just static layouts.
• Prescribe solutions: Describe problem ("text hard to read") not dictate fix ("use #333").
• Forget context: Banking app and gaming site have different standards. Review against right context.

See Also

• review-ux-ui — usability, interaction, accessibility
• setup-tailwind-typescript — Tailwind CSS for design systems
• scaffold-nextjs-app — Next.js scaffolding