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name: linkedin-post-writer description: | Write high-engagement LinkedIn posts optimized for reach and authority building.

TRIGGERS - Use this skill when:

• User wants to write LinkedIn content
• User mentions LinkedIn posts, thought leadership, or professional content
• User wants to build authority on LinkedIn
• User asks for social media posts for professional audience

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LinkedIn Post Writer

Overview

Creates scroll-stopping LinkedIn posts that build authority, drive engagement, and generate leads. Optimized for the LinkedIn algorithm and professional audience behavior.

Workflow

Step 1: Define the Post

Ask the user:

1. Topic: What's the post about?
2. Goal: Awareness, engagement, leads, or authority?
3. Angle: Personal story, contrarian take, lesson learned, or how-to?
4. Audience: Who should care about this?

Step 2: Choose the Framework

Framework	Best For	Hook Style
Story → Lesson	Personal brand	"3 years ago, I..."
Contrarian Take	Engagement/debate	"Unpopular opinion:"
Listicle	Saves & shares	"X things I learned..."
Before/After	Transformation	"I went from X to Y..."
Observation	Thought leadership	"I've noticed something..."
How I Did X	Authority	"Here's how I [result]:"
Hot Take	Virality	"Everyone is wrong about..."

Step 3: Write the Post

THE HOOK (First 2 lines — CRITICAL)

• These show in preview before "see more"
• Must create curiosity gap
• Use pattern interrupts
• Short, punchy lines
• No hashtags or emojis in hook

THE BODY

• One idea per line
• Use line breaks generously
• Mix short and medium lines
• Include specific numbers/results
• Add a "twist" or unexpected insight
• Write at 8th grade reading level

THE CLOSE

• Summarize the key takeaway
• End with engagement hook (question or prompt)
• Add relevant hashtags (3-5 max, at the very end)

Step 4: Optimize for Algorithm

Engagement boosters:

• Ask a question at the end
• Use "agree or disagree?" format
• Include a "save this for later" moment
• Tag relevant people (only if genuinely relevant)
• Respond to every comment in first hour

Format rules:

• Max 3,000 characters
• One sentence per line for readability
• No external links (kills reach) — put links in comments
• First comment strategy: add context, links, or resources there
• Post between 7-9 AM in your audience's timezone

Output Format

# LinkedIn Post: [Topic]

## Post Type: [framework used]
## Goal: [awareness/engagement/leads/authority]
## Estimated read time: [X seconds]

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[Full post text, formatted with line breaks]

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## First Comment
[Context, link, or additional resource to post as first comment]

## Hashtags
#hashtag1 #hashtag2 #hashtag3

## Best Time to Post
[Recommendation based on audience]

## Engagement Plan
- Reply to comments within: [timeframe]
- Engage on others' posts before/after: [strategy]

Quality Checklist

• Hook creates curiosity (would YOU click "see more"?)
• One clear idea/message
• Specific numbers or results included
• No links in the post body
• Ends with engagement prompt
• Under 3,000 characters
• First comment prepared with additional value
• 3-5 relevant hashtags