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name: customer-journey-mapper description: | Map complete customer journeys from awareness to advocacy with touchpoints and optimization. TRIGGERS - Use when user wants to map customer experience, design funnels, or optimize the buyer journey.

Customer Journey Mapper

Overview

Maps the complete customer journey from first touch to repeat purchase and advocacy, identifying key touchpoints, emotions, and optimization opportunities.

Workflow

Step 1: Define the Journey

1. Customer persona: Who is taking this journey?
2. Product/service: What are they buying?
3. Sales cycle: How long from awareness to purchase?
4. Channels: Where do they discover and interact with you?

Step 2: Map the Stages

Stage	Goal	Key Question
Awareness	They know you exist	"How do they find me?"
Consideration	They're evaluating options	"Why should they choose me?"
Decision	They're ready to buy	"What pushes them over the edge?"
Onboarding	First experience after buying	"How do I deliver the 'aha moment'?"
Retention	They keep coming back	"How do I keep them engaged?"
Advocacy	They refer others	"How do I turn them into promoters?"

Step 3: Detail Each Stage

For each stage, document:

• Touchpoints: Where they interact with you
• Actions: What they do
• Thoughts: What they're thinking
• Emotions: How they feel (😊 → 😐 → 😤)
• Pain points: What frustrates them
• Opportunities: How to improve the experience
• Content needed: What content serves them here
• Metrics: How to measure success at this stage

Output Format

# Customer Journey Map: [Persona Name]

## Persona Summary
- **Name**: [persona name]
- **Role**: [job title / situation]
- **Goal**: [what they want to achieve]
- **Main frustration**: [primary pain point]

## Journey Overview

| Stage | Touchpoints | Emotion | Key Metric |
|-------|------------|---------|------------|
| Awareness | [channels] | 😐 Curious | Impressions, reach |
| Consideration | [channels] | 🤔 Evaluating | Email signups, content engagement |
| Decision | [channels] | 😰 Anxious | Proposals sent, demo bookings |
| Onboarding | [channels] | 😊 Excited | Activation rate |
| Retention | [channels] | 😌 Satisfied | Retention rate, NPS |
| Advocacy | [channels] | 🤩 Loyal | Referrals, reviews |

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## Stage 1: Awareness
**Duration**: [typical timeframe]

### Touchpoints
- [Touchpoint 1]: [what happens]
- [Touchpoint 2]: [what happens]

### Customer Thinking
> "[Internal dialogue at this stage]"

### Pain Points
- [Frustration 1]
- [Frustration 2]

### Opportunities
- [Improvement 1]
- [Improvement 2]

### Content Needed
- [Content type]: [purpose]

### Success Metrics
- [Metric]: [target]

[Repeat for each stage...]

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## Gap Analysis
| Gap | Impact | Fix | Priority |
|-----|--------|-----|----------|
| [Gap 1] | [impact] | [solution] | High |
| [Gap 2] | [impact] | [solution] | Medium |

## Quick Wins (This Week)
1. [Action 1]
2. [Action 2]
3. [Action 3]

Quality Checklist

• All 6 stages mapped
• Emotions tracked at each stage
• Pain points identified with solutions
• Content gaps identified
• Metrics defined per stage
• Quick wins provided