---

name: product-analytics description: Expertise in product analytics tools (Mixpanel/Amplitude) and User Retention metrics.

Product Analytics

Key Metrics

• Retention Rate: Percentage of users returning over time intervals (e.g., D1, D7, D30).
• DAU/MAU Ratio: Daily/Monthly Active Users for product stickiness.

Event Tracking Workflow

%%{init: {"theme": "default", "flowchart": {"useMaxWidth": true}}}%%
flowchart TD
    A[User Action] --> B[Client SDK]
    B --> C[Data Pipeline]
    C --> D[Analytics Tool]
    D --> E[Dashboard]

Template: Event Schema

{
  "event_name": "Button Clicked",
  "properties": {
    "button_id": "signup_nav",
    "page": "home",
    "user_tier": "free"
  }
}