---

name: switch-brand description: "Switch the active brand profile for agency work and confirm the new context. "change brand to Acme"" argument-hint: "[brand-slug]"

Switch Brand

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

When to Use

• User says "switch to [brand name]" or "change brand to..."
• User wants to work on a different client/brand
• User asks to list available brands

Process

1. List Available Brands

Run the setup script to show all configured brands:

python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --list-brands

The currently active brand is marked with *.

2. Switch Active Brand

When the user selects a brand, run:

python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --switch-brand BRAND_SLUG

3. Confirm Switch

After switching, confirm:

• Brand name and slug
• Key profile details (industry, business model, primary channel)
• Remind: "All marketing outputs will now use [brand_name]'s voice, compliance rules, and context."

If Brand Not Found

• Show the list of available brands
• Offer to create a new brand: "Brand not found. Would you like to create a new profile? Use /digital-marketing-pro:brand-setup"

Multi-Brand Comparison

If the user asks to compare brands, load both profiles and present a side-by-side comparison of key attributes (voice settings, channels, goals).