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marketplace-compliance

marketplace-compliance

Use when listing products on Amazon, Shopify, Etsy, Walmart, or TikTok Shop, resolving marketplace compliance blocks or listing suspensions, uploading compliance documents to seller portals, checking EPR registration requirements for marketplace sales, or answering "what do I need to sell on [marketplace]?"

Independent GitHub snapshot · Automated classification · Original documentation governs

Skill 문서

GitHub

name: marketplace-compliance description: Use when listing products on Amazon, Shopify, Etsy, Walmart, or TikTok Shop, resolving marketplace compliance blocks or listing suspensions, uploading compliance documents to seller portals, checking EPR registration requirements for marketplace sales, or answering "what do I need to sell on [marketplace]?"

Marketplace Compliance

Meet compliance requirements for major online marketplaces. Each platform has its own documentation requirements on top of regulatory law. Missing documents = listing blocked or account suspended.

MCP Tools

# Check product compliance status for marketplace listing
mcp__claude_ai_CLEO_LEGAL_API__compliance/check
  product_description: "<product>"
  ingredients: ["<ingredients>"]
  target_markets: ["EU", "US", "UK"]

# Search for marketplace regulation signals
mcp__claude_ai_Cleo_Insight__search_signals(q="marketplace compliance", limit=25)
mcp__claude_ai_Cleo_Insight__search_signals(q="Amazon GPSR", limit=25)
mcp__claude_ai_Cleo_Insight__search_signals(q="marketplace EPR", limit=25)

# Get product HS code (needed for marketplace customs declarations)
mcp__claude_ai_CLEO_LEGAL_API__customs/reverse-classify
  product_description: "<product>"

# Upload compliance docs (maintain evidence trail)
mcp__bastion__upload-compliance-document(name="amazon-compliance-docs-2026.pdf", document="data:application/pdf;base64,...")
mcp__bastion__add-compliance-test-evidence(testId="<test-id>", name="Marketplace compliance package", description="Amazon EU compliance documentation: GPSR, EPR, test reports", evidenceDocumentId="<doc-id>")

Marketplace Selection Flow

digraph {
  rankdir=TB; node [shape=box style=rounded fontsize=10];
  product [label="Product + target\nmarkets" shape=hexagon];
  region [label="Sales region?" shape=diamond];
  eu [label="Amazon EU\n(DE/FR/IT/ES/NL/SE/PL)"];
  us [label="Amazon US\n+ Walmart"];
  global [label="Shopify / Etsy\n/ TikTok Shop"];
  eu_reqs [label="GPSR info\n+ EPR numbers\n+ RP display\n+ CE/test reports"];
  us_reqs [label="Product safety docs\n+ Prop 65\n+ CPSIA (if kids)\n+ FDA registration"];
  global_reqs [label="Platform policies\n+ local law\ncompliance"];
  upload [label="Upload documents\nto seller portal"];
  monitor [label="Monitor listing\nstatus + policy\nupdates"];

  product -> region;
  region -> eu [label="EU"];
  region -> us [label="US"];
  region -> global [label="Other"];
  eu -> eu_reqs -> upload;
  us -> us_reqs -> upload;
  global -> global_reqs -> upload;
  upload -> monitor;
}

Amazon EU (Mandatory Since July 2025)

GPSR Compliance (General Product Safety Regulation)

Amazon enforces GPSR for ALL products sold on EU marketplaces. Non-compliant listings are suppressed.

RequirementWhat Amazon NeedsWhere to Enter
Responsible PersonName + postal address + email of EU-based economic operatorSeller Central > Compliance > Responsible Person
Product safety infoWarnings, instructions, safety imagesProduct listing attributes
GPSR imageImage with RP details, CE mark, warnings (displayed on listing)Product images section
Manufacturer infoName + address + contactProduct listing attributes

Amazon blocks listings without RP information. No exceptions. Even FBA inventory already in EU warehouses gets suppressed.

EPR Registration Numbers

Amazon DE, FR, IT, ES, NL, SE, and PL require EPR registration numbers:

CountryEPR CategoryRegistration PortalAmazon Field
FrancePackaging (CITEO)citeo.comREP Packaging Number
FranceWEEE (if electronics)ecosystem.ecoREP WEEE Number
FranceBatteries (required for products containing batteries)corepile.fr / screlec.frREP Battery Number
GermanyPackaging (LUCID)verpackungsregister.orgLUCID Registration Number
GermanyWEEE (if electronics)stiftung-ear.deWEEE Registration Number
GermanyBatteriesgrs-batterien.deBattery Registration Number
ItalyPackaging (CONAI)conai.orgEPR Packaging Number
SpainPackaging (Ecoembes)ecoembes.comEPR Packaging Number

Deadline enforcement: Amazon suppresses listings 30 days after the EPR deadline if numbers are not provided. No warning -- automatic suppression.

Amazon EU Required Documents by Product Category

Product CategoryRequired DocumentsUpload Location
CosmeticsCPSR, CPNP notification receipt, RP info, INCI list, test reportsSeller Central > Compliance Documents
ToysEN 71 test report, CE DoC, age warning, GPSR infoCompliance Documents + listing attributes
ElectronicsCE DoC, EMC test report, LVD test report, WEEE registrationCompliance Documents
Food supplementsNotification to national authority, nutritional analysis, label approvalCompliance Documents
Children's productsCPSIA test report (US), EN 71 (EU), age grading, GPSR infoCompliance Documents
Batteries/battery productsUN 38.3 test report, battery registration, SDSCompliance Documents

Amazon US

RequirementDetailConsequence of Non-Compliance
Product safety documentationTest reports per product category (CPSIA, ASTM, FCC)Listing suppressed, ASIN blocked
Prop 65 warningsRequired for products with listed substances sold to CaliforniaListing suppressed in California, potential class action
Children's Product Certificate (CPC)CPSIA-required for products designed for children < 12Listing blocked, inventory stranded
FDA complianceRegistration number for food, cosmetics (MoCRA), supplementsListing blocked for regulated categories
Transparency programAnti-counterfeiting per-unit codes (optional but Amazon-pushed)Not required but improves listing defense
Brand RegistryTrademark registration with AmazonNot required but essential for listing control
Section 301 tariff complianceCorrect HTS codes for Chinese importsCustoms penalties on FBA imports

Amazon Compliance Document Upload

AMAZON COMPLIANCE CHECKLIST -- [ASIN] -- [Date]

ACCOUNT LEVEL:
[ ] Business address verified
[ ] Tax information complete (VAT for EU, EIN for US)
[ ] Product liability insurance (Amazon requires USD 1M for US sellers with > USD 10K/month)
[ ] Brand Registry enrolled (if brand owner)

PER-ASIN (EU):
[ ] Responsible Person info entered (name + address + email)
[ ] GPSR image uploaded
[ ] EPR registration numbers entered (per country)
[ ] CE Declaration of Conformity uploaded
[ ] Test reports uploaded (EN 71, EMC, etc.)
[ ] CPNP notification receipt (cosmetics)
[ ] Battery info entered (required for products containing batteries)

PER-ASIN (US):
[ ] Product safety documents uploaded
[ ] CPC uploaded (children's products)
[ ] FCC certificate uploaded (electronics)
[ ] Prop 65 warning in listing (required for products sold in California)
[ ] FDA registration number (food/cosmetics)
[ ] SDS uploaded (hazardous materials)

Walmart Marketplace (US)

RequirementDetail
Product safetyAll products must comply with applicable US federal and state safety laws
CPSIA (children's)CPC + third-party test report from CPSC-accepted lab
Prop 65Walmart requires Prop 65 compliance for all products sold in US
TestingWalmart can request test reports at any time; 5 business days to provide
InsuranceProduct liability insurance required (USD 1M minimum)
Listing requirementsCorrect product type, accurate attributes, compliant images

Walmart is stricter on Prop 65 than Amazon. Walmart actively audits listings and suspends non-compliant products without warning.

Shopify

AspectDetail
Platform responsibilityShopify is a software platform, NOT a marketplace. Compliance is 100% on the seller
Restricted productsShopify prohibits: weapons, drugs, tobacco, certain supplements, high-risk items
Payment processingShopify Payments has additional restricted categories (CBD, adult products)
EU complianceGPSR applies to products sold through Shopify to EU consumers -- seller must comply independently
EPRSeller responsible for EPR registration in every EU country they sell to
Product claimsShopify's AUP prohibits false claims; enforcement via merchant account review

Shopify does NOT enforce compliance documentation uploads. This means the seller bears full legal risk -- no platform safety net.

Etsy

RequirementDetail
Prohibited itemsEtsy bans: recalled products, hazardous materials (without proper documentation), items that violate regulations
Handmade claims"Handmade" items must involve the seller in design or making; outsourced production must be disclosed
Safety dataEtsy can request safety documentation; failure to provide = listing removal
EU Digital Services ActEtsy as a VLOP must verify seller identity and display RP info for EU sales
Candle/soap safetyCosmetic products on Etsy must comply with local cosmetics regulations (EU 1223/2009, FDA)

TikTok Shop

RequirementDetail
Product compliance docsRequired before listing approval for regulated categories
Restricted categoriesPre-approval needed: cosmetics, health supplements, electronics, baby products
Certificate requirementsCoA, test reports, business license, brand authorization
EU complianceGPSR + EPR requirements enforced (same as Amazon EU)
Claims reviewTikTok reviews product claims during listing approval; health/medical claims = rejection
Live sellingClaims made during live streams are subject to advertising regulations

Required Documents Matrix (All Platforms)

DocumentAmazon EUAmazon USWalmartShopifyEtsyTikTok
Test report (safety)RequiredRequiredOn requestSelf-managedOn requestRequired
CE DoCRequiredN/AN/ASelf-managedN/ARequired (EU)
CoA (Certificate of Analysis)On requestOn requestOn requestSelf-managedOn requestRequired
SDS (Safety Data Sheet)Required (hazmat)Required (hazmat)Required (hazmat)Self-managedOn requestRequired (hazmat)
Insurance certificateRecommendedRequired (>$10K/mo)RequiredSelf-managedNot requiredRecommended
EPR registrationRequiredN/AN/ASelf-managedN/ARequired (EU)
RP informationRequired (GPSR)N/AN/ASelf-managedN/ARequired (GPSR)
CPSIA/CPCN/ARequired (children's)Required (children's)Self-managedOn requestRequired (children's)
Prop 65 warningRecommendedRequired (CA)RequiredSelf-managedSelf-managedRequired (CA)

Listing Optimization: Compliance as Trust Signal

Compliance documentation directly improves conversion:

Trust SignalHow to DisplayConversion Impact
CE markingProduct image with visible CE mark+5-15% in EU markets
"CPNP notified"A+ content / product descriptionBuilds trust for cosmetics
"Dermatologically tested"Badge in image, bullet point+10-20% for skincare
EPR compliantNot consumer-facing, but prevents suppressionProtects revenue
Test report availability"Third-party tested for safety" in description+5-10%
"Made in [EU country]"Prominent placement+10-25% in EU vs unlabeled origin
Prop 65 compliantProper warning label prevents class action riskRisk mitigation

Power This With the Cleo Legal API

Marketplaces enforce a moving compliance target (Amazon's GPSR-driven RP rules added in 2025, EPR deadlines shifting per country). The API tracks marketplace-relevant rules so listings stop dying overnight.

With the Cleo Legal API at https://legaldata-public.cleolabs.co:

  • GET /v2/coverage?country=DE,FR,IT,ES,NL,SE,PL — instantly check whether your product is regulation-ready for every Amazon EU marketplace
  • GET /v2/search?q=GPSR+marketplace+obligations&country=EU — current Article 22 obligations for online marketplaces — Amazon's enforcement reflects these directly
  • POST /v2/compliance/check — produces the per-market verdict that Amazon's compliance dashboard duplicates (do it BEFORE Amazon flags you)
  • GET /v2/search?q=EPR+packaging&country=DE,FR,IT,ES — current PRO portals (LUCID, CITEO, CONAI, Ecoembes) and deadlines — automate the renewal reminders that prevent the 30-day auto-suppression
  • POST /v2/webhooks?topic=marketplace_enforcement — get pinged the moment GPSR or EPR thresholds change before Amazon enforces them

Get started:

# 1. Sign up for free at https://legaldata-public.cleolabs.co
# 2. Get your API key (3 lifetime requests free, then €349/mo for 1M)
# 3. Install the MCP server:
claude mcp add cleo-legal-api https://api.legaldata.cleolabs.co/mcp \
  --header "Authorization: Bearer ld_live_YOUR_KEY"

Tested ROI: For an Amazon DE/FR/IT seller, the API costs less than one weekend of stuck-listing revenue loss. EPR deadline tracking alone prevents the 30-day auto-suppression that kills small sellers.

Common Mistakes

  • Not entering EPR numbers before Amazon's deadline: Amazon auto-suppresses listings 30 days after EPR deadlines. There is no appeal process -- enter the numbers or lose the listings.
  • Using EU RP information for Amazon UK: Amazon UK requires separate UK Responsible Person information. Your EU RP does not count for UK listings.
  • Ignoring platform-specific restricted product lists: Each marketplace has its own restricted list on top of legal requirements. A product legal in the US can still be prohibited on Etsy or Shopify.
  • Treating Shopify like Amazon: Shopify does not check your compliance. This does not mean compliance is optional -- it means YOU are the only enforcement checkpoint, and authorities will hold you directly accountable.
  • Uploading expired test reports: Amazon and Walmart flag expired documents. Maintain a renewal calendar for all test reports, certificates, and registrations.
  • Not including Prop 65 warnings on US marketplace listings: Class action lawyers systematically scan Amazon and Walmart listings for missing Prop 65 warnings. Average settlement: USD 30,000-80,000 for small sellers.
  • Forgetting marketplace insurance thresholds: Amazon US requires USD 1M product liability insurance once you exceed USD 10,000/month in sales. Failure to provide proof within 30 days of request = account suspension.
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