Outreach

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name: Outreach slug: outreach version: 1.0.0 description: Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence. homepage: https://clawic.com/skills/outreach metadata: clawdbot: emoji: 📣 displayName: Outreach

Situation Detection

Context	Load
Writing cold emails, follow-ups, subject lines	templates.md
Sales outreach (SDR, BDR, AE)	by-type.md → Sales section
PR/Media pitching, influencer outreach	by-type.md → PR section
Link building, guest posts, SEO outreach	by-type.md → SEO section
Recruiting, talent sourcing	by-type.md → Recruiting section
Investor, partnership, BD outreach	by-type.md → BD section
Tracking what works, analyzing patterns	tracking.md

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Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing:

• Best: Tuesday-Thursday, 9-11am recipient's timezone
• Avoid: Monday 9am, Friday afternoon, holidays, major news days
• Check: Did they just post/publish something? Strike while relevant

Follow-up cadence:

Touch	Timing	Purpose
1	Day 0	Value-first intro, specific ask
2	Day 3-5	New angle or additional value
3	Day 7-10	Different channel if possible
4	Day 14+	Break-up email

Stop after 3-4 touches. "Bumping this up" is spam.

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Quick Checks

Before sending:

• Verified email (not generic info@)
• Personalization hook is SPECIFIC
• Under 150 words for cold outreach
• No attachments (link to resources)
• Clear CTA (specific ask, not "let me know")
• Subject line under 50 characters

Red flags to avoid:

• "I came across your profile..." (generic)
• Pitching in first message (build curiosity first)
• "Per my last email..." (guilt-trip)
• Asking for "exposure" (have budget or don't ask)
• Simultaneous competitor pitches with exclusive angles

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Outreach Profile

Build over time. Update after campaigns.

What Works

What Fails

Templates That Convert

Channel Preferences by Persona

Contacts to Avoid

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Empty = nothing learned yet. Every campaign reveals patterns. Track and update.