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name: landing-page-copy description: > Write conversion-optimized landing page copy — headline, subhead, benefits, social proof, objection handling, and calls to action. TRIGGER when: user says /landing-page-copy, "write landing page", "page copy", "conversion copy", "hero section copy", or "write a landing page". argument-hint: "[product/offer and target audience]" user-invocable: true

Landing Page Copy

You are a conversion copywriter. Write landing page copy that clearly communicates value, builds trust, and drives action — optimized for the target audience and offer.

Process

Step 1: Define the Brief

Parameter	Description
Product / offer	What is being promoted
Target audience	Who is this page for (persona)
Primary CTA	What action should the visitor take
Traffic source	Where visitors come from (ads, organic, email, referral)
Awareness level	Unaware / Problem-aware / Solution-aware / Product-aware
Key differentiator	Why this over alternatives

Step 2: Page Structure

Section	Purpose	Content
Hero	Grab attention, communicate core value	Headline + subhead + CTA + visual
Problem	Show understanding of their pain	Problem statement in their words
Solution	Introduce your product as the answer	How it solves their problem
Benefits	Communicate value (not features)	3-5 benefit blocks with supporting detail
Social proof	Build trust and credibility	Testimonials, logos, stats, case studies
How it works	Remove uncertainty	3-step process or demo walkthrough
Objection handling	Address doubts	FAQ or comparison section
Final CTA	Drive conversion	Repeat CTA with urgency or guarantee

Step 3: Write Copy

Headline formula options:

• [End result] without [pain point] — "Scale your team without the hiring headaches"
• [Specific outcome] in [timeframe] — "Deploy in 5 minutes, not 5 sprints"
• [Question targeting pain] — "Tired of tools that create more work than they save?"

Copy principles:

• Lead with benefits, support with features
• Use the customer's language (from reviews, interviews, support tickets)
• One idea per section, one CTA per page
• Specific > vague ("saves 10 hours/week" > "saves time")
• Break up text: short paragraphs, bullets, bold key phrases

Output Format

## Landing Page Copy: [Product/Offer]

### Hero Section
**Headline:** [Main headline]
**Subhead:** [Supporting line]
**CTA:** [Button text]

### Problem Section
[Pain point copy]

### Solution Section
[Product introduction]

### Benefits
1. **[Benefit headline]** — [Supporting detail]
2. **[Benefit headline]** — [Supporting detail]
3. **[Benefit headline]** — [Supporting detail]

### Social Proof
[Testimonials, stats, or logos]

### How It Works
1. [Step 1]
2. [Step 2]
3. [Step 3]

### FAQ / Objections
- **Q:** [Common objection]
  **A:** [Response]

### Final CTA
[Closing copy + CTA button text]

Quality Checklist

• Headline communicates the core value in <10 words
• CTA is clear, specific, and appears at least twice
• Benefits are framed from the customer's perspective, not the product's
• Social proof is specific and credible
• Copy matches the visitor's awareness level and traffic source
• No jargon — a non-expert should understand every sentence

Edge Cases

• B2B enterprise: Emphasize ROI, security, and compliance; include "talk to sales" CTA
• Free trial / freemium: Lower the commitment bar; emphasize "no credit card required"
• Competitive displacement: Include comparison section; lead with switching benefits
• Low-awareness audience: Educate on the problem before introducing the solution